Campaign Design /// Social Media Design
A social media campaign advertising Detroit City Football Club as an entry point into the culture and community of the city.
Project Partner(s): Yoonseo Choi & Yona Dominguez
Project Roles: Concept Co-Lead, Production Lead
Software Used: Adobe Photoshop, Illustrator, Figma
Description:
This project is social media and enviornmental campaign created in the spirit of Detroit City FC to welcome newcommers to Detroit to the club. This campaign’s goal was to position DCFC as an enterence point into the culture and community of Detroit and the surrounding area by using inclusive messaging to build a strong and meaningful sense of community and belonging.
Process:
This process began with extensive research into the history of DCFC. Our goal was to deeply understand the brand’s ethos and its dedicated community, enabling us to identify a target demographic that resonates with the team’s core values. We developed a creative direction that aligns with the team’s messaging while offering a fresh, engaging evolution of their existing branding designed to spark conversation with new audiences."
Above - Individual Slides
Above - Social Media
Above - Environmental Graphics
Above - Innitial Research
Above - Extended Research